The world is filled with subscribers and customers who – no matter what you do – no matter what you try – will simply not like you.

But the world is also filled with those who will love you fiercely.

And these people who love you are your people, your tribe, your followers and your customers. Don’t waste your finite time and heart trying to convince the people who aren’t YOUR people that you or your content or your products have value.

They’ll miss it completely.

They won’t subscribe to your list. … or if they do, they’ll unsubscribe.

They won’t click your links … or if they do, they won’t buy what you’re selling.

Don’t try to convince them to walk your path with you because you’ll only waste your time and your emotional good health.

You are not for them and they’re not for you. You’re not their cup of tea and they’re not yours.

Politely wave at them across the internet as you continue on your own path, and they on their path.

Share your vision with those who recognize and appreciate your gifts and who you are.

Be. Who. You. Are.

You are not everyone’s cup of tea… and that is okay.


Until next time

Best regards

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